Germany -- At K 2010, 18th International Trade Fair Plastics and Rubber, about 3,000 exhibitors will present a wide array of products and innovations covering all plastics and rubber segments on a worldwide level. In order to help visitors easily locate all of these new developments, a tool is currently being developed that will show the direct route to all the highlights – the Innovation Compass. It will allow users to custom design their visit to K 2010, thereby making the most out of their time at the event. K 2010 will be held from October 27 - November 3, 2010 at the fairgrounds in Düsseldorf, Germany. The Innovation Compass will go live on www.k-online.de about six weeks before the trade fair opens. It will offer a search matrix for innovations that will bring major improvements or fundamental changes, thus generating competitive advantages

(Source: rubberworld.com)